Discussion Depth
Where controversy and opinion form — the register of argument, not aesthetics.
SOCIAL-MEDIA REPORT (PSSR) · C1
Markets move fast —
Your intelligence should too
The Platform-Specific Social-Media Report gives you real-time visibility into what is trending in your category right now — which topics are gaining momentum, which content approaches are resonating, and which platforms actually carry your audience's attention. Instead of waiting for engagement numbers to land, you see what is building while it builds. Because Instagram is not Threads, and Threads is not a forum, every reading is platform-specific by design.
PLATFORM-SPECIFIC BY DESIGN
THREADS
INSTAGRAM
Save Rate
Aesthetics, events, and intent — what people keep is stronger signal than what they like.
FACEBOOK
Share Velocity
Utility and community — how fast content travels through groups and pages.
FORUMS
Thread Lifespan
The grassroots leading indicator — LIHKG and the major Hong Kong boards, where narratives start.
Each recurring report carries: the top trending topics with volume and velocity, the hooks and language actually landing, per-platform performance read separately, and one clear recommendation for the coming period.
FOUR AUDIENCES, FOUR CONFIGURATIONS
C1.1 · AGENCIES
Marketing & KOL agencies
Third-party data behind every recommendation before you walk into the client meeting — why this platform, why these creators, why now. Weekly or bi-weekly, often paired with live campaign monitoring.
C1.2 · CREATORS
Creators & influencers
Platform analytics show your own account, not the market. PSSR shows what is moving in your category before it reaches your numbers — and keeps brand partners seeing you as current.
C1.3 · SME OWNERS
Owners running marketing alone
A monthly starting point instead of a blank page: what to post about, which language to use, which platform deserves the hours. Affordable entry, no jargon.
C1.4 · INSTITUTIONS
Institutions & marketing departments
An independent reference point beside internal reporting. The marketing team reads it as confirmation; leadership reads it as a reality check. Detailed reports plus executive summaries.
The core problem is the same across all four: missing visibility into what is actually happening in your category, right now
See a live edition
A redacted current-cycle PSSR for your category, or a scoped quotation for weekly or monthly delivery
Methodology behind every reading — the four core metrics and validation discipline — is published in Research & Updates →